The color(s) maroon, tan, and white is/are claimed as a feature of the mark.
The mark consists of the words "Steel Magnolia Corp" all capitalized, maroon in color, and are reflected in the font, "TradeGothic Extended". The "O" in "Magnolia" is artistically interpreted by a tan and white magnolia flower, which was was created by digitally manipulating an original photo of a silk magnolia flower. The stigma inside the magnolia is highlighted using the same maroon color as the words, "Steel Magnolia Corp".