Color is not claimed as a feature of the mark.
"WORD"
The mark consists of a design of a rhino, three non-latin Chinese characters which transliterate to Xi Niu Pai in Mandarin and that means Rhinoceros Brand in English..
The stippling is a feature of the mark and does not indicate color.
The non-Latin character(s) in the mark transliterate into Xi Niu Pai, and this means Rhinoceros Brand in English.
The foreign wording in the mark translates into English as Rhinoceros Brand.