The color(s) black and red is/are claimed as a feature of the mark.
"SHOCHU, HONKAKU KOME SHOCHU AND SPIRITS DISTILLED FROM RICE"
The larger non-Latin characters on the right side of the mark are in the color black; the color red appears in the inside of both letter "Os" in the word SHIROCHIDORI, and in the inside of the elongated character of the larger non-Latin characters on the right side; the term "SHIROCHIDORI" is in the color black and the wording underneath it "DISTILLED FROM RICE SHOCHU" is in the color black; the smaller non-Latin characters in a horizontal position are in the color black located above the term "SHOCHU" that is also black.
The larger non-Latin characters on the right side of the mark transliterate to "SHIROCHIDORI". The smaller non-Latin characters in a horizontal position in the mark transliterate to "honkaku kome shochu".
The word "SHIROCHIDORI" means snowy plover or kentish plover in English. The words "HONKAKU KOME SHOCHU" mean authentic spirits distilled from rice in English. The word "SHOCHU" means spirits.