Color is not claimed as a feature of the mark.
"WORLD FAMOUS LIQUOR" AND THE CORRESPONDING CHINESE CHARACTERS
The mark consists of a cone shaped background with curved bumps at the top and bottom, with the top bump having a circle enclosing downward slanting lines and the letter "W" in the inner circle, the lower bump having upward slanting lines and Chinese scripts in the center, below all of which are the words "WORLD FAMOUS LIQUOR WULIANGYE".
The non-Latin character(s) in the mark transliterate into "WULIANGYE SHIJIEMINGJIU", and this means "FIVE PROVISIONS LIQUID WORLD SCOPE FAMOUS LIQUOR" in English.