The color(s) brown, red, black is/are claimed as a feature of the mark.
The mark consists of the words "ADVENTURE WHEELS" spelled out in letters formed of brown rocks, the letter "V" formed from a brown splash of mud, and a red 4x4 vehicle with black tires and black frame above the tires and on top of the vehicle driving through the middle of the logo where the letter "V" would be. The windshield, headlights and grill are transparent.