The color(s) black, white, orange, yellow and gray is/are claimed as a feature of the mark.
"LURES" OR "CUSTOM HYBRID LURES"
The mark consists of a black, white and gray bass fish about to attack a black, white and gray lure. The wording GO DADDY LURE in yellow and outlined in black appears above the fish. The wording CUSTOM HYBRID LURE in yellow and outlined in black appears below and to the right of the fish. The mark has an orange background that fades to yellow in the middle.