Color is not claimed as a feature of the mark.
"FITNESS"
The mark represents a medal, which consists of two circles: inner and outer. Within the inner circle, there is a silhouette of the upper part of a human with arms outstretched. Below the silhouette, there is an abbreviation "GMF". Around the silhouette and the abbreviation there is a wreath of laurel. Within the outer circle, there is the wording, "Mitch Gaylord's Gold Medal Fitness".
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Mitch Gaylord, whose consent(s) to register is made of record.