35 Advertising, marketing and promoting the purchase and sale of franchises and businesses of others, namely through an on-line searchable database; providing an on-line searchable database featuring classified ad listings, namely, franchise and business listings of others; advertising services, namely providing informational web pages designed to generate sales traffic via hyperlinks to other web sites featuring business related goods and services and providing on-line directory information services also featuring hyperlinks to other web sites; promoting business opportunities of others through general business networking services, namely, promoting the interests of others' joint ventures, capital investments, and partnerships of newly forming and existing franchises