The color(s) royal blue, turquoise, green, red, brown, yellow and white is/are claimed as a feature of the mark.
"The mark consists of of a turquoise background with white dots, in each corner there is a Christmas wreath with a red bow and a green image of the head of applicant's previously registered "Grinch" trademark, in the center is the figure of a stuffed dog with brown fur, a red bow tied around its neck and a single white horn on the top of its head, across the bottom is a royal blue band with the word MAX in yellow letters."