The color(s) black, blue, grey is/are claimed as a feature of the mark.
"H2O, WATER"
The mark consists of the word PURE in capital letters with the P, R and E in black and the U in blue; the word H2O located vertically off the top right of the E in PURE with the H and O in black and the 2 in blue; the words BECAUSE IT'S YOUR WATER in lower case letters below the word PURE with the first three words in grey and WATER in blue; water drops on the words PURE and WATER.
PURE H2O BECAUSE IT IS YOUR WATER