The color(s) green, red, black and white is/are claimed as a feature of the mark.
"LE THÉ VERT NO 1 AU JAPON" AND "THÉ VERT SANS SUCRE" AND THE NON-LATIN CHARACTERS THAT MEAN "TEA," "GREEN TEA," AND "THE TASTE COMES FROM FRAGRANCE"
The color green appears in the bamboo textured background and in the clover design. The color white appears in the outline of the clover design, the characters and wording inside the red rectangles, the highlighting behind the vertical black characters and behind "Oi Ocha". The color black appears in the vertical characters highlighted in white, the wording "Ito En," "Oi Ocha," and "Thé vert sans sucre". The color red appears in the two rectangles.
The Japanese characters in the mark transliterate to "oi ocha", "oishisa wa kaori", and "ryokucha", and this means "hello tea", "the taste comes from fragrance", and "green tea" in English.
The foreign wording in the mark translates into English as Japan's no. 1 Green Tea, and Unsweetened Green Tea.