The color(s) light blue, dark blue, gold and white is/are claimed as a feature of the mark.
The mark consists of the lettering "CHINCHORRO" written in stylized white lettering surrounded by a light blue outerborder, which is in turn surrounded by a gold outerborder; this lettering is inside an oval design in dark blue with a gold outerborder. The remainder of the white appearing inside the oval design constitutes background, outlining, shading or transparent areas and is not part of the mark.
The wording "CHINCHORRO" has no meaning in a foreign language.