The applicant claims color as a feature of the mark, namely, red, green, white and black.
MAHJONG AND THE NON-LATIN CHARACTERS THAT MEAN MAHJONG
The color red appears on the first Chinese character above the words WORLD SERIES OF MAHJONG; the color green appears in the second Chinese character above the words WORLD SERIES OF MAHJONG, and in the design of a laurel and the outline of the three mahjong tiles above the words WORLD SERIES OF MAHJONG; the color white appears in the three mahjong tiles; the color black appears in the WORLD SERIES OF MAHJONG, the eight Chinese characters below the words WORLD SERIES OF MAHJONG, and in the rectangular pattern design in the third mahjong tile.
The non-Latin characters in the mark transliterate to Shi jie bei ma jiang xi lie sai and this means "World Cup Series of Mahjong" in English.
The English transliteration of the first Chinese character above the words "WORLD SERIES OF" is "zhong", which translates to "center; middle; in between". The English transliteration of the second Chinese character above the words "WORLD SERIES OF" is "fa", which translates to "to send out; to show". Kindly note, the third item above the words "WORLD SERIES OF" is a pattern, not a Chinese character. The English transliteration of the first Chinese character below the word "MAHJONG" is "shi", which translates to "a generation; the world". The English transliteration of the second Chinese character below the word "MAHJONG" is "jie", which translates to "boundary; scope; circles". The English transliteration of the third Chinese character below the word "MAHJONG" is "bei", which translates to "a cup; a tumbler". The English transliteration of the fourth Chinese character below the word "MAHJONG" is "ma", which translates to "not smooth; numbness; general term for hemp and other fiber crops". The English transliteration of the fifth Chinese character below the word "MAHJONG" is "jiang", which translates to "a general or flag officer; to be ready". The English transliteration of the sixth Chinese character below the word "MAHJONG" is "xi", which translates to "a system; a series of". The English transliteration of the seventh Chinese character below the word "MAHJONG" is "lie", which translates to "to line up; to arrange; a row; a file". The English transliteration of the eighth Chinese character below the word "MAHJONG" is "sai", which translates to "a competition; comparable to".