The applicant claims color as a feature of the mark, namely, red, yellow and black.
The mark consists of two overlapping red dots, each containing a prominent gold capital letter within, together spelling "NO". The merged dots are situated in the upper left corner, surrounded by a series of smaller dots, representing marquee lights. The capitalized word "LIMIT!" is situated in front of and to the lower right of the "NO" dots. The stylized "THE HARD WAY" staggered word device is centered below the "NO" and "LIMIT!".
Trademark: 77226471
