Color is not claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT MEAN "A PLACE THAT SERVES A VARIETY OF FOOD"
The mark consists of Japanese characters.
The non-Latin characters in the mark transliterate to "SHOKUSAIAN KAYABA."
The wording "SHOKUSAIAN" means "FOOD", "COLOR" and "HUT" in English, which creates a Japanese cultural association for "A PLACE THAT SERVES A VARIETY OF FOOD". The wording "KAYABA" has no meaning in English.