The applicant claims color as a feature of the mark, namely, black, white, golden-brown;.
The mark consists of Shield with banner inside and with what looks like fins on the outside; On the inside two cursive P's with daisies underneath. Underneath the daisies is the banner with PEOPLES PRIDE written on it. EST. 2007 is written above the banner, and TAKE PRIDE IN WHAT YOU WEAR is written underneath the banner..