The applicant claims color as a feature of the mark, namely, brown, gold, red, blue, white, black.
The mark consists of a smiling cowboy with a brown hat, black hair, gold and red checkered shirt, blue trousers, brown belt, brown cowboy boots with brown spurs, and a red bandana, smoking a cigarette with a red tip, standing with his legs crossed, pointing his index finger toward the ground with one hand, the arm fully extended, the remaining fingers forming a fist, and the other hand pointing his thumb toward his face, the arm extending parallel to the ground at the shoulder and fully bent back toward his face at the elbow, the other fingers forming a fist.