The color(s) red, white, blue, and gold is/are claimed as a feature of the mark.
"BEER", "SINCE 1878", "BREWING COMPANY" AND "ROCHESTER, NEW YORK"
The mark consists of The"Genesee" in white with a red border and gold shadow and "Beer" in gold with two gold diamonds superimposed on an oval shaped red background with a blue, white, and gold border, the words "Genesee Brewing Company Rochester, New York" in gold on a red annulus with blue and gold border surrounding a stylized depiction of two gold angels inside a blue circle with a red and gold border overlying a red and gold ribbon with blue border and a gold and blue leaf design.
as to "Genesee"