Color is not claimed as a feature of the mark.
ARTISANAL ITALIAN COOKIES
The mark consists of the word "PRIMA" in stylized letters, with a stylized shining sun appearing over the letter "I", with the words "ARTISANAL ITALIAN COOKIES" appearing in small letters below the word "PRIMA", all against a dark background in the shape of a rectangle with a curved top and an interior light border.
"The foreign wording in the mark translates into English as FIRST."