The applicant claims color as a feature of the mark, namely, turquoise & black.
The mark consists of logo by itself is turquoise with Finally Swim wrapped around the top of the vertical rectangle shaped swimmer in water logo, and the slogan swim safe * swim strong is wrapped along the underside of the swimmer in water logo, in advertisements the swimmer in water logo is black on a turquoise background with the same logo being a vertical rectangle in shape.
FINALLY SWIM SWIM SAFE SWIM STRONG FINALLY SWIM