The applicant claims color as a feature of the mark, namely, black, white, blue.
The mark consists of the name of the product which is the "BDC TRACKER" in blue, the version of the product which is "2007" in black, the name of the company representing the product which is "DealerPro Services" a DBA of the company which will own the trademark in blue, the name of the parent company "CCS, inc." in black, the description "Total Opportunity Management System" in black, and the logo of the representing company, described as a blue "D", white "P" and white "S" superimposed over one another on a field of blue.
BDC TRACKER TOTAL OPPORTUNITY DPS MANAGEMENT SYSTEM VERSION 2007 LICENSED BY DEALER PRO SERVICES, DIVISION OF CCS, INC.