The applicant claims color as a feature of the mark, namely, Red, Grey.
The mark consists of two words: BiltRite and Manufacturing; it is slanted upwards with the highest point of the mark on the upper, right corner; the wording BiltRite Manufacturing and the outer box are all in red; BiltRite is a larger, bolded font, while MANUFACTURING is in all upper-case lettering and thin, slender letters; there is a slight grey-scale over the entire mark so that the mark looks antiqued and worn out.
BUILT RIGHT MANUFACTURING