The color(s) red, blue, yellow, gold, white, and black is/are claimed as a feature of the mark.
"DIGESTIVE", "WHOLE WHEAT", THE DEPICTION OF BISCUITS, AND THE NON-LATIN CHARACTERS WHICH MEAN "DIGESTIVE BISCUITS"
The mark consists of a rectangle in red; the terms "McVITIE'S", "DIGESTIVE", "WHOLE WHEAT", and the non-Latin characters are in white; the term "McVITIE'S" appears inside a blue background outlined in yellow with a design of wheat in yellow and blue above; the words "DIGESTIVE" and the non-Latin characters appearing in the mark are highlighted in blue; the design of two crackers appears in gold; the term "TASTE LIFE'S NATURAL BALANCE" appears in black; varying stripes of yellow, red and blue appear on the right hand side, with one of the stripes consisting of a wheat grain like chain in gold; a design of wheat appears in gold against a yellow circular background design behind the term "DIGESTIVE".
The non-Latin character(s) in the mark transliterates into "xiao hua bing", and this means "digestive biscuits" in English.
Trademark: 77210997
