The applicant claims color as a feature of the mark, namely, green, white, red, purple.
The mark consists of Two concentric circles whose outline is green. The bigger circle is filled in a shade of purple and includes the text (the literal element) in white in a stylized font. The inner circle is white and includes a picture of a pithaya fruit (red and green) that is placed at about a 15 degree angle and slightly extends into the outer circle between the words "Pithaya" and "Cafe.".
PITHAYA CAFE GOURMET COFFEE - SMOOTHIES AND JUICES