The applicant claims color as a feature of the mark, namely, dark green 2,4 and .com light green what look.
The mark consists of what2look4.com lower case what, look. light green 2 and 4 dark green 2,4, and .com ".com" is displayed vertically. Trade Gothic LH font.
WHAT TO LOOK FOR CONSUMER ENPOWERMENT; WHAT TWO LOOK FOUR CONSUMER ENPOWERMENT