The color(s) green, yellow, red, orange, black and white is/are claimed as a feature of the mark.
THE CHINESE CHARACTER THAT MEANS "INCENSE"
The mark consists of the color green is applied to generally square background, the color yellow is applied to the three Chinese characters, the colors red and orange are applied to the design of flames, the color black is applied to the objects in the flames and behind the flames, and the color white is applied to the sky behind the flames.
The non-Latin characters in the mark transliterate to "CHU ZHANG XIANG."
The top two characters, from top to bottom, taken together may be translated as "to remove obstruction; to save from misfortune or disaster; to remit sin or punishment; to do away with evil; to exorcize; evil must be completely eradicated" in English. The third and last character translates as "incense" in English.