The applicant claims color as a feature of the mark, namely, red, white, blue, and black.
The mark consists of A black rectangle with the small cap words "e-magazine" in the top left corner immediately followed by the letters "em" partially enclosed in a circle. In the middle of the rectangle are the larger size words "RIDES USA", with the letter "U" in red and the letter "A" in blue and all the remaining letters in white. At the bottom right corner of the image is the word "ONLINE" followed by a small red image of a car with the letters ".com" inside of the car.
ELECTRONIC-MAGAZINE EM RIDES USA ONLINE