35 PROVIDING INFORMATION AND NEWS PROMOTING THE PUBLIC AWARENESS OF THE PHYSICAL, SOCIAL AND EMOTIONAL BENEFITS OF PHYSICAL EDUCATION AND PHYSICAL ACTIVITY; PROVIDING A CONTINUING SERIES OF PUBLIC SERVICE CAMPAIGNS PROMOTING PUBLIC AWARENESS OF THE PHYSICAL, SOCIAL AND EMOTIONAL BENEFITS OF PHYSICAL EDUCATION AND PHYSICAL ACTIVITY VIA ALL FORMS OF MEDIA, INCLUDING TELEVISION, LIVE EVENTS, PRINT AND THE INTERNET