35 Computerized on-line retail store services featuring a wide variety of consumer goods of others; organizing, administering and providing employee and member incentive and loyalty programs for others to improve employee and member acquisition, retention, performance and loyalty by allowing employees and members to purchase a wide variety of consumer goods of others, namely, computer systems, computer components, computer software, Internet access plans, computer peripherals, printers, televisions, videocassette recorders, digital video disc players and recorders, digital video recorders, audio receivers, amplifiers, audio speakers, portable audio equipment, cellular telephones, personal digital assistants, digital cameras, digital video camcorders, household appliances, and power tools through a payroll deduction plan; promoting the goods and services of others via payroll deduction purchase plans, payroll distribution purchase programs and payroll allotment purchase programs