The applicant claims color as a feature of the mark, namely, grey background, orange lettering, orange iris of eye, inverted pyramid in white also red lettering and red iris of eye.
The mark consists of An inverted pyramid with an eye below the pyramid, similar to the pyramid on a U.S. one dollar bill, only inverted, surrounded by the words Brave New Books. The eye at the inverted apex of the pyramid is within the letter "W" in the word "New" in the phrase Brave New Books.
Trademark: 77152893
