The applicant claims color as a feature of the mark, namely, blue, white, red, tan, black, brown, and yellow.
"The Original"
The mark consists of a blue circle with the white words "You lead 'em to water We'll make 'em drink!" around a brown and tan horse waring a yellow head band and drinking from a red bucket of blue water with a black handle. The horse is resting its black hoof on a red and white rail held up by yellow posts. The rail contains the yellow words "Horse Quencher." The circle also contains red words "The Original" .
HORSE QUENCHER THE ORIGINAL YOU LEAD THEM TO WATER WE WILL MAKE THEM DRINK!