The applicant claims color as a feature of the mark, namely, dark blue and light blue.
The mark consists of dark blue lines at the top and bottom of mark; the words Fresno, Home and Show are dark blue, block upper case letters in a light blue background (square); the words Remodeling & Decorating are caped, cursive white lettering in a dark blue rectangular background.
FRESNO HOME REMODELING AND DECORATING SHOW