Color is not claimed as a feature of the mark.
"LEATHER WATERPROOFING SYSTEM"
The mark consists of "AquaDam", which appears as the two capitalized words "Aqua" and "Dam" conjoined to form one new word, in a stylized font commonly known as "Poor Richard", with five arcs below the word designed to represent water, and the remaining words "leather waterproofing system" centered below the arcs all in lower case letters.
AQUA DAM LEATHER WATER PROOFING SYSTEM