The mark consists of a cute smiling little girl character wearing a traditional Tahitian dance outfit, including a headress that is too big for her head that covers her eyes, a grass skirt, a coconut bra and hand tassels in both hands. To the right of the character is the word, "Tahiti Sweetie". The word "Tahiti" is in a font size that is about 2/3 smaller than the word, "Sweetie". A small graphic of a plumeria flower replaces the dot above the letter "i" in, "Sweetie".