The applicant claims color as a feature of the mark, namely, red, magenta, light blue, rust, blue, yellow, purple, green and black .
The mark consists of the letters DK, in red, within the representation of an open book; the word "my," with the letter "m" displayed in the color magenta and the letter "y" displayed in the color light blue; the word "first" with the letter "f" displayed in the color rust, the letter "i" displayed in the color blue, with a yellow star forming the dot of the "i", the letter "r" displayed in the color purple, the letter "s" displayed in the color red, and the letter "t" displayed in the color green; and the term "digital board book" displayed in black letters.
DORLING KINDERLEY MY FIRST DIGITAL BOARD BOOK