The applicant claims color as a feature of the mark, namely, red, white and black.
NC, INC. AND MATERIALS HANDLING EQUIPMENT
The mark consists of a stylized red box composed of red capital letters T, L, I and, to the right of the red box, the words "tri-lift nc., inc." in black, lower case letters, set above the words "MATERIALS HANDLING EQUIPMENT" in black, all-caps letters, all set on a white background.