35 Online retail store services featuring general merchandise and general consumer goods provided via a global computer network; retail store services, namely telephone order services featuring general merchandise and general consumer goods; Computerized on-line ordering featuring general merchandise and general consumer goods; Wholesale distributorships featuring general merchandise and general consumer goods; Operating an online shopping site in the field of general merchandise and general consumer goods; online ordering services featuring general merchandise via the internet; online trading services in which seller posts items to be auctioned and bidding is done via the internet; Providing a website featuring product ratings of the consumer goods and services of others in the field of general merchandise; Evaluations relating to commercial matters, namely, providing evaluative feedback sellers' goods and services, the value and prices of sellers' goods, buyers' and sellers' performance, delivery, and overall trading experience in connection therewith; dissemination of advertising for others via the Internet; online advertising services for others, namely, providing advertising space on internet web sites