The applicant claims color as a feature of the mark, namely, black and red.
"'SHOCHU, SHOCHU FROM JAPAN, HONKAKU KOME SHOCHU' and 'SPIRITS DISTILLED FROM RICE'"
The mark consists of the color red appears in the inside of both Os in the word SHIROCHIDORI and in the inside of the elongated character on the left of the mark's design. The remainder of the mark is black.