35 on-line retail sales of personal, corporate and travel safety related items, equipment; apparel and DVD's featuring information and programs in the field of safety and security; website providing consumer information regarding personal, corporate and travel safety and personal, corporate and travel safety related items and equipment, news and information in field of safety and security; website allowing for public donations to safety health, security and public well being causes; award program recognizing acts of courage; television series in the field of safety and security