The color(s) mauve, teal, charcoal grey, grey, blue, black, red, and white is/are claimed as a feature of the mark.
"BBQ" AND "SAUCE"
The mark consists of a mauve circle containing words and images. LOVELL'S BBQ SOUL SAUCE in the top of the circle is teal. There are three images are in the center of the circle below LOVELL'S BBQ SOUL SAUCE; on the left is a script logo of the letters L and B in black, in the center is a photo of a man in a cowboy hat and red shirt with rocks in the background, and on the right are two red chili peppers. Within the bottom of the circle are three lines of text: LIP SMACKIN GOOD is charcoal grey, underneath is GREAT ON MEATS, SEAFOOD, GREENS in blue and the third line is OR USE YOUR IMAGINATION in blue. At the bottom of the circle are three wavy lines, the first line is charcoal grey, the second line is grey, and the third line white.
The likeness (or, "portrait") in the mark identifies a living individual whose consent is of record.
LOVELL'S BBQ SOUL SAUCE LIP SMACKING GOOD GREAT ON MEATS, SEAFOOD, GREENS OR USE YOUR IMAGINATION LB
Trademark: 77115489
