The applicant claims color as a feature of the mark, namely, red, blue, brown, light brown, black, pink, white, dark brown, pink, light purple.
The mark consists of white background, brown roof with black outline, blue house with black outline, red letters;T,H,E,D,O,G,H,U,S,W,P,L,A,Y,R,F, red qoutation marks, light brown dog, dark brown spots, pink tongue, white and black eyes, pink in cheeks and ears, light purple in cheeks.
THE DOG HOUSE "WE PLAY ROUGH!"