The applicant claims color as a feature of the mark, namely, red, black, green, brown, blue, purple, green.
The mark consists of This is the brand for a line of products in the "Love the Earth!" series--including brochures and books. "LOVE" appears in red; "the" in black; and "EARTH" in various earthtones with black outline (green brown, blue, purple, and green, respectively). The exclamation point at the end is in red..