The applicant claims color as a feature of the mark, namely, baby blue, brown, and pink.
The mark consists of all the letters are originally stylized; in "Pootchibu" the letters "p", "t", "c", "h", "i", "b", and "u" are in brown color; the letters in "NYC" are in pink color; the two dots on top of the letter "i" are in pink color; the dash on top of the letter "u" is in pink color.