The applicant claims color as a feature of the mark, namely, pantone 1585.
The mark consists of Logo Color: Pantone 1585/ Logo Font: Scratch/ Logo concept: warm tone color- california sunset, Typography - rough edges- relaxed- handwritten appeal, icon- sun (warm weather, fun and carefree). The sun dots the I, which consists of a circle and 9 hand drawn triangles pointing outward.