The applicant claims color as a feature of the mark, namely, red, white and blue.
The mark consists of the image of a sailor wearing a blue cap and shirt smoking a cigar, with two red ships in the background, all appearing inside two concentric circles whose rope-like borders surround the words SINCE 1877. The bottom portion of the circular image is partially obscured by smoke which extends into the blue background, underneath which appears a thin red chevron design that tapers at the ends.