The color(s) The applicant claims color as a feature of the mark, namely, orange, blue, white, red, green, yellow, purple. is/are claimed as a feature of the mark.
"DRINKING WATER"
The mark consists of a blue sky with light blue clouds, mountains displayed in blue and white, and a blue and white waterfall, all of which serve as background to the word NIAGARA written in orange, with dark blue trim. There is a white raindrop at the bottom center of the N in NIAGARA, with a dark blue feature in the raindrop. The words DRINKING WATER and TASTE THE PURE DIFFERENCE! are written in blue, with a rainbow of red, yellow, green, blue and purple to the left of the words DRINKING WATER. There is a blue bar at the bottom of the mark containing the words PURE QUALITY SINCE 1963, written in white.