9 Computer software for performing search engine marketing and advertising management, optimization, measurement and analysis; computer software for search-related keyword management and optimization and web analytics; computer software for collecting, managing, optimizing automating, integrating, analyzing, reporting and tracking paid and natural search results and a wide variety of data and information; computer software for tracking website activity and managing, monitoring, tracking and optimizing the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising; computer software for collecting, managing, integrating, analyzing, monitoring and tracking the performance of websites through web user behavior; computer software for analysis in the field of customer relationship management (CRM); downloadable electronic publications, namely, training manuals, instruction manuals, user guides, case studies, white papers and customer testimonials in the fields of computer software for paid and natural search engine marketing and optimization and advertising management, measurement and analysis and customer relationship management; Computer programs for performing website diagnostic services, search management and optimization, and search marketing
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