The applicant claims color as a feature of the mark, namely, blue, white and red.
The mark consists of a representation of the U.S. Flag made up of 24 white stars located on a blue background and red pencils for strips with the words "THE PRESIDENCY AND THE PRESS" below the representation of the flag and the words "Franklin Pierce" located at the bottom of the mark above a shaded box with the words "Fitzwater Center" within the shaded box.