The applicant claims color as a feature of the mark, namely, dark blue, white, and orange.
The mark consists of the word oneculture is white and consists of all lowercase letters in the Times new Roman font. The letter o in oneculture is underscored. The tag line, For those who love jeans, is a standard sentence but with no final period. It is orange and in the Century Gothic font. The letter o in love in the tag line is white, underscored, and in the Times New Roman font. All letters are set against a navy blue background.
ONE CULTURE FOR THOSE WHO LOVE JEANS