The applicant claims color as a feature of the mark, namely, white, blue, and black, and gray.
The mark consists of the words ion and gps both comprised of black letters with the word gps smaller and stacked on top of the letter n in the word ion. A blue arc begins at the base of the letter n and proceeds upward and to the left, ending at a black and white sphere that makes a dot on the letter i, coming together with a slight gray shadow on a white background.